Three social media strategies to Boost your SEO
Social media and search engine optimisation (SEO) work together to maximise your online presence, visibility and engagement. Here are three effective strategies that can help to ensure your social media is assisting your SEO efforts.
Positive mentions of your business/brand
Social media platforms are great for getting the word out about your business or brand and for generating interest. You can focus on building your brand awareness, growing your audience and generating positive feedback. Be sure to interact with your customers and be quick to respond to comments. These efforts can help Google see your relevance within your sector or niche.
Of course, the downside is that social media leaves you open to negative feedback that, if left unchecked, can undo any positive traction. This is why it is important to monitor your social media mentions, so you can rectify anything that may harm your reputation. Online reputation management is therefore a key aspect of your social media strategy.
The SEO holy grail! A Belfast SEO company found at links like www.rycomarketing.co.uk/digital-marketing-belfast-northern-ireland/seo-belfast/ , will tell you, link building is one of the most important elements of a successful website marketing strategy. How can social media help with this? Simply, it is a great way to disseminate your shareable content to the online community.
After all, creating great content is only the first step. In order for that content to gain traction and generate positive engagement and conversion, the right people need to see it. By sharing that content across your social media channels, you are giving leaders and authorities in your niche the chance to link to it, providing you with a valuable natural link building opportunity.
Social media platforms are great environments in which to nurture relationships, not only with your customers, but also with key influencers and strategic partners in your niche. These relationships can offer invaluable opportunities to create and share content, as well as getting ‘organic’ (i.e. not paid) endorsements.
Whilst social media does not directly boost your ranking, it can complement your SEO strategy to give you a strong online presence. As a result, it is important that you include social media in your marketing strategy and also to take the time to schedule and monitor your content.