NPO Blogs

The latest news and information on startups

What are the elements of a great modern website?

The world of web design is in a constant state of flux, which is what makes it such an exciting medium to work with. New trends and features are emerging all the time and although it is important to keep up to date with new developments, it is also crucial to understand when an element will enhance a project and when it might prevent it from reaching its full potential.

Image Credit

Every business deserves an effective website that reflects their brand values and personality. So, with that in mind, here are three key elements that every successful modern website gets right.

Striking imagery

As not everyone wants or has the time to sit down and scroll through several paragraphs of text, imagery is an essential component of effective web design. Integrating high-quality imagery into your website will both enhance the overall aesthetic of your design and help to illustrate the key takeaways you want your audience to obtain from their visit.

Image Credit

Working with a professional team, such as the one that can be found here, will help you to hone your visual identity. If you’re looking for a website design company Gloucester is home to a variety of options, just remember to look for an experienced team with a comprehensive portfolio of work.


Well-produced and carefully integrated video content has the potential to boost the effectiveness of your website exponentially. This Forbes article sets out several key reasons why producing video content for your business should be firmly on your radar. While it is important to ensure that your video content never overwhelms or slows down your page loading time, putting in the work to get this key element right will provide your audience with easy access to additional information they will find easy to digest and ultra-memorable.

Strong typography

The digital space is overflowing with a plethora of information and advice, so if your website doesn’t communicate key messages in a clear and engaging way, your audience is simply going to continue its search elsewhere. Selecting a font that fits well with your brand aesthetic can be as powerful and memorable as a well-designed logo. You want your audience to instantly gain a sense of your brand as soon as they arrive on your site and a well-chosen font can help you to do that.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.